My brand of Christian witness, the Christian Church (Disciples of Christ), is like many mainline denominations living through a period of contraction: membership, financial, relevance in culture, and ministry focus. Some of this can be attributed to changing culture, but of late I’ve wondered if we’ve forgotten how to be in relationship? This means that the dysfunction of our political system, our polemic culture, and hyper consumerism has reshaped Christianity at large and the CC(DOC) expression of being Christian. Don’t misunderstand, change is part of living and part of institutional life, but I’ve wondered what H. Richard Niebuhr would have to say about Christ, Culture, and Christianity today.
Enter Seth Godin, a marketing guy, whose words are instructive and worth reflection for local congregations and for denominations as a whole.
And, for those serving in ministry in my denomination here is a self awareness exercise from Godin.
We live in a time of slogans. We’ve been conditioned to think in short bursts by the marketing industry to get us to buy the next whatever. Why wouldn’t you: YOLO! Slogans can become a compass, a winning fork, or a geiger counter for a person or group which is what our consumption culture has also conditioned us to accept. This has aided and abetted group identity to become more narrow than ever before and has had both, a negative and a positive, effect on our culture; and on religion as well. Was living less or more ambiguous one hundred years ago? Two hundred years ago? I do think this slogan, “less is more” can apply in my life, to our culture, and to my brand of Christian witness. I don’t think it will the lessen the ambiguity, but it might bring some interpretative clarity.
More people saying less (and a few more people saying more)
Seth Godin | June 3, 2014
“Ditto!”
Opening the doors for the masses to speak, giving everyone who cares to have one a microphone–it has led to an explosion in people speaking. And most people, most of the time, are saying virtually nothing. Nothing worth reading, nothing worth repeating, certainly nothing worth remembering.
They’re speaking, not speaking up.
But a few people…
A few people, people who would never have been chosen by those in power, are saying more. Writing more deeply, connecting more viscerally, changing the things around them.
Click here to read Seth’s entire post.